FIBRaN Group (www.fibran.com) is a MultiCultural Organization servicing communities via its specialties products of home/building insulation products and solutions. During the company’s Annual Technical & Marketing Meeting 2017 (26.01.2017) in Athens, Greece I had the pleasure to be an invited Keynote speaker. My theme was “Brands and Social media. A branding affair”. I enjoyed the most the interaction with all the company’s executives all over Europe and especially their willingness to share their experiences with me. Warm thanks to Mr.Konstantinos Psaroulis (   / konstantinos-psaroulis-ab700327   ) for his trust in interacting with the most valuable asset of the company…Its PEOPLE!!! P.S. Unfortunately, the video camera faced a battery failure so there are only 15 minutes recorded!!!