The Vision and Innovation in AgriFood – Ramon Pelegri

This episode of the Deep Dive Interview series takes us back to 17/2/2021 and the specialized “Keys 2 My Crops” project, a strategic collaboration between the COMPO EXPERT Group and TROPOS Branding.

In this session, I host Mr. Ramon Pelegri Cornudella, who at the time served as the General Manager of COMPO EXPERT Spain., to uncover the operational vision and strategic depth of one of the industry’s most influential entities.

The conversation begins with a comprehensive overview of COMPO EXPERT Spain’s activities, quickly moving into the complex agricultural landscape of Spain, Portugal, the Maghreb, and West Coast Africa. Mr. Pelegri shares his unique perspective on leading within a multinational organization that harmonizes diverse cultural identities under a single corporate mission. A central theme of the discussion is the strategic importance of Spain as one of the COMPO EXPERT Group’s three global manufacturing hubs, where specialized high-quality fertilizers are developed.

We explore the five core technologies that define the company’s “Specialties” category and examine the strategic focus on five major crops that drive the regional economy. Mr. Pelegri addresses the escalating challenge of salinity in modern agriculture, offering specific mitigation strategies and technical solutions. The dialogue also highlights the company’s pioneering work with biostimulants, detailing their evolution and their essential role in the future of crop nutrition.

Technical excellence remains a cornerstone of the COMPO EXPERT philosophy, and this interview details how their experts provide on-the-ground support to growers. This is backed by a rigorous trial program designed to push the boundaries of product development. Listeners will gain specific insights into specialized nutrition programs for super-intensive olive groves, the sophisticated requirements of the Spanish and Portuguese turf sectors—serving elite football clubs—and the vital greenhouse industries in Spain and Africa.

The session concludes with an analysis of tailored strategies for the strawberry industry and high-end wine vineyards. Mr. Pelegri leaves the “Keys 2 My Crops” audience with a powerful closing message on the resilience and innovation required to meet the needs of modern, sustainable agriculture.