In May 2021, a pivotal conversation took place that bridged the gap between raw science and field-level results. I am looking back at an exclusive interview with Tobias Philipp, who at the time was the International Product Manager for Biostimulants and Plant Protection at the COMPO EXPERT Group.
This wasn’t just a corporate chat; it was a core component of the “Keys 2 My Crops” initiative of COMPO EXPERT Group, a landmark project facilitated by Tropos Branding that redefined how agricultural excellence is shared across borders.
The “Keys 2 My Crops” Legacy
Before we get into the technical predictions, we have to understand the vehicle that made this dialogue possible. Launched in April 2018 in Portugal, “Keys 2 My Crops” started as a regional synergy between Spain, France, Italy, and Greece.
Because the results were so undeniable, it exploded into a pan-European network, bringing in the UK, Poland, Turkey, and Germany. The goal was simple but ambitious: to link the “science of fertilizers” to the “quality of the result.” It broke the silos between lab researchers, local distributors, and the “technical pioneers”, the growers and turf managers on the ground.
The Four Pillars of Innovation
The project, which concluded in late 2022, focused on four critical areas that Tobias Philipp expanded upon during our 2021 interview:
The 2030–2040 Vision: Why This Interview Matters Now
When we spoke with Tobias in 2021, the world was just beginning to grasp the weight of the EU Green Deal and the “Farm to Fork” strategy. Tobias didn’t just look at the next season; he looked at the 2030–2040 horizon.
What were the key takeaways?
Conclusion: From Science to Result
The “Keys 2 My Crops” project may have officially concluded in 2022, but the dialogue started by experts like Tobias Philipp is more relevant today than ever. As we move toward 2030, the “technical pioneers” are no longer the exception, they are the standard.
In this episode, we’re going to break down the specific segments of that interview to see which of Tobias’s predictions are already coming true in 2026 and what we need to prepare for as we head toward 2040.